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behind the plantable cards

Our story

There is no Planet B, and we're on a mission to shake up the gifting industry.

We all know the allure of those $1 cards, glistening with metallic foil and shimmering glitter! They may seem like the bargain of a lifetime, and hey, who doesn’t love a little extra sparkle? But, here’s the shiny truth: those cards often have a dark side. Beneath the glitz and glam, they’re often wrapped in layers of plastic, and the glitter isn’t as innocent as it looks. These dazzling deals are usually mass-produced, and you guessed it, often in China. While they might light up your wallet, they can also weigh heavily on your conscience. So, think twice before you dive into that sea of sparkles – sometimes, it’s worth investing a tad more in a card that’s just as dazzling but doesn’t compromise your values or the environment.

Bonjour! I’m Sarah, the creative mind behind Paper and Bloom.

I’ve always believed that even the tiniest steps toward a healthier planet make a world of difference. Driven by a passion for sustainability and a love for making gifting more meaningful, I embarked on a mission to revolutionise the greeting card industry.

Possessing a background in graphic design, I naturally transitioned into crafting unique eco-friendly treasures. The result? 100% compostable cards with a purpose. Say goodbye to waste and hello to wildflower seeds!

Originally hailing from France, my inspiration now springs from the rich tapestry of Australian flora, the joys of globetrotting, and endless heart-to-heart chats with friends. Oh, and did I mention my soft spot for Combi vans?

Friends often tell me I should’ve lived in the 1960s! There’s just something about the retro charm of the 60s and 70s – The poetic folk of Bob Dylan, the soulful melodies of Stevie Wonder, and the revolutionary soundtracks of The Beatles. My designs are a celebration of this nostalgia, featuring vibrant colours, whimsical floral patterns and a sense of free-spirited creativity. 

As someone whose love language is ‘gifts,’ I’m thrilled to help you discover sustainable and joyous presents that leave a lasting impact. Together, we can bring your plantable visions to life, hand in hand.

I love embracing the beauty of flowers and patterns, as confirmed by my 20+ plants at home and my daily floral fashion choices. 🌼 🌿

Let’s bloom together!