An exciting announcement! After much contemplation and careful consideration, we made the decision to change our business name.
As a plantable card business based in the beautiful city of Perth, Australia, we believe this change will allow us to blossom even further and better reflect our values and vision. As our business has grown and evolved, we recognised the need for a name that better represents who we are and where we are headed.
Turquoise Creative started in 2015 when my dear friend Fred asked me to help the winery she worked for at the time with graphic design work. In parallel to designing logos, flyers and illustrations for beautiful businesses around me, Turquoise evolved into an eco-friendly stationery business: Creating 100% recycled notebooks, prints and greeting cards featuring my Western Australia flora and fauna inspired illustrations. It’s in August 2020 that Turquoise took a new direction offering plantable seeded cards that would turn into beautiful flowers. Changing business names is something I have been thinking about for a while (I registered that new name in June 2022!) and it’s finally happening! I want to thank my friend and marketing expert Delphine at Tropika Creative Agency, for giving me the push I needed to make the move. This new name encompasses our vision, values, and commitment to providing you with outstanding product quality and services.
The Need for Change:
Our journey with our previous business name has been remarkable, but as we continued to grow, we realised that our current name no longer fully encompassed our evolving brand.
The Process of Choosing a New Name:
Choosing a new business name was not a task we took lightly. We organised brainstorming sessions, conducted extensive market research, and sought the opinions of our loyal friends who’ve been part of the adventure since the start. We wanted a name that would capture the essence of our plantable cards, connect with our target audience, and convey our commitment to sustainability and eco-friendliness.
Unveiling the New Name:
Without further ado, we are thrilled to introduce our new business name: Paper and Bloom. This name encapsulates the spirit of growth, beauty, and renewal that our plantable cards embody. Each card is embedded with seeds, waiting to sprout into vibrant plants when nurtured with love and care. We believe Paper and Bloom truly captures the heart and soul of our brand and will resonate with our customers on a deeper level.
Embracing the Future:
With our new name, Paper and Bloom, we are enthusiastic about the bright future that lies ahead. This rebranding allows us to reach new audiences who align with our values and appreciate the beauty and sustainability of our plantable cards. We anticipate collaborating with like-minded partners and expanding our product range to offer even more eco-friendly options.
The decision to change our business name to Paper and Bloom marks an important milestone in our journey as a plantable card business. We are confident that this change will enhance our brand identity, strengthen our connection with customers, and empower us to grow and flourish in the ever-evolving market. We are deeply grateful for your continued support and look forward to sharing many more blooming moments with you.
Stay tuned for exciting updates, new designs, and inspiring stories as we embark on this exciting new chapter as Paper and Bloom!